Ryda Rashid – Medium

Ryda Rashid

Published in

UX Psychology Cheat Codes: 10 Mental Models AI Can Help You Apply Faster

From Miller’s Law to Peak-End Rule — let AI help you think like a behavioural scientist.

Nov 2

UX Psychology Cheat Codes: 10 Mental Models AI Can Help You Apply Faster

Nov 2

Published in

UX in Jakarta & Bandung

Explore Jakarta’s hidden UX culture through a designer’s lens, revealing how urban experiences transcend digital interfaces and weave…

Oct 17

UX in Jakarta & Bandung

Oct 17

Published in

Dev Mode MCP Server in Figma: Step-by-Step with VS Code

A hands-on guide to making AI actually respect your design system.

Sep 29

Dev Mode MCP Server in Figma: Step-by-Step with VS Code

Sep 29

Published in

AI Summaries, Not Scrolls: How Daily UX Is Changing (Malaysia Edition🇲🇾)

AI Overview isn’t just a Google feature, it’s a UX pattern showing up across the apps we use daily. From Waze summarising KL traffic…

Sep 16

AI Summaries, Not Scrolls: How Daily UX Is Changing (Malaysia Edition🇲🇾)

Sep 16

Published in

How AI + MCP Server Will Automate Multi-Brand Design at Scale

(Part 2 of the Multi-Brand Design System series)

Sep 8

Sep 8

Published in

Why Multi-Brand Design Systems Need AI to Scale

As enterprises grow, they often manage multiple brands under one umbrella — each with unique visual identities, tone and user experience…

Aug 26

Aug 26

Predictably Irrational: What AI Thinks About Human Behaviour in Design

A curious dive into the psychology of UX and how machines are learning to navigate It

Aug 14

Predictably Irrational: What AI Thinks About Human Behaviour in Design

Aug 14

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How I Built 3 Personas Using AI: A Designer’s Workflow

When I started designing a B2B platform for telco enterprise and wholesale users, I hit a wall: There were no usable personas. :( No templa

Aug 4

How I Built 3 Personas Using AI: A Designer’s Workflow

Aug 4

🧠 Your UX Workflow Just Got Smarter

Designing with AI isn’t just the future, it’s already here.

Jul 26

🧠 Your UX Workflow Just Got Smarter

Jul 26

Published in

Evolving B2B Telco UX for Intelligent Systems

Why tomorrow’s telco UX needs to learn, adapt and guide

Jul 20

Evolving B2B Telco UX for Intelligent Systems

Jul 20

Ryda Rashid

Ryda Rashid

Principal, Product Designer — To help aspiring designers and design students, I write. UX AI Publication: https://designxmachine.beehiiv.com

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